Thursday, July 1, 2010
What's the best way to optimise your site? If you ask ten different people, you'll probably get ten different answers. If you want to know what works and what doesn't when it comes to search engine optimisation, try using a professional optimisation company. It's frustrating to spend countless hours working on your site only to learn that what you've been doing could hurt your site instead of helping it. There are certain things that search engines may penalize you for, and you don't want to waste your time and money or lose your existing rank.
In order to truly optimise your site, you need to think of what you have to offer and how people might stumble upon your site. Using keywords that reflect your business is one way to bring traffic that could benefit your company. You can get all the traffic in the world, but if they're coming to your site because of generic keywords, it's not going to benefit you in any way. Social networking sites are a great way to spread the word about your site. Linking to sites of common interest are another way for people to find your site, and it could lead to a continuous string of new business.